Chief Marketing Officer at Frame, the settlement layer for global finance. 15 years, four scale-ups, one PE-backed group, every funnel stage. Engineer by training, marketer by trade.
Frame is the settlement layer for global finance: one integration that orchestrates payments across fiat rails, stablecoins, and tokenized deposits, with compliance enforced on every transaction and settlement in minutes. I own marketing end to end: brand, demand, ABM, content, events, and the AI-native operating model underneath it all.
Four defaults that shape how my teams work, every day.
Claude Code, Clay, HubSpot AI, and modern image models run as core daily infrastructure. Reports, ABM pages, and full creative sets ship in days.
I diagnose and rebuild B2B demand engines around intent, ABM, and revenue. The number that matters is closed pipeline.
Settlement infrastructure, multi-vertical ERP, AI claims automation, sanctions screening, talent platforms. Complex software turned into positioning, narrative, and pipeline.
Marketing wired into sales, product, and revenue. The function compounds when it moves with the rest of the business.
Live work from the last 18 months. The point is the operating model.
Search, summarise, draft, and generate against the full corpus of brand, product, and customer assets. Used by marketing, sales, and product.
RAM, Vigo, Silk Moth, Savant, K8, Autopart, Autowork, OnRent, and Klipboard, unified under a single positioning, identity, and go-to-market.
Positioning, naming, launch motion, sales enablement, and demand, owned end to end.
Best H1 in company history for pipeline generation. New HubSpot stack, new ABM motion, new content engine, new paid mix.
State-of-market reports, AI-readiness playbooks, generational research. Each one a 24-page editorial PDF with a custom landing page and a 20+ creative ad set.
Deal rooms, ROI calculators, dozens of gated prospect pages. Now running weekly at Frame.
Engineer by training.
Marketer by trade.
Operator roles. Demand, brand, and growth functions, end to end.
Chief Marketing Officer
The settlement layer for global finance. Fiat rails, stablecoins, and tokenized deposits behind one integration, with compliance enforced on every transaction.
VP of Global Marketing
PE-backed ERP and business software group. 54,000+ customers, 250,000+ daily users, 7 regions.
Global Director, Demand Generation
Sanctions screening and AML platform.
Global Director, Demand Generation & Growth
AI for accident and disaster recovery.
Global Director, Demand Generation
At the time, the largest privately held software startup in the world.
Head of Digital Strategy, EMEA
Talent management and learning platform.
Manager, Digital Marketing & Web Development
Web and digital for membership bodies and B2B publishers.
Hands-on marketing and growth advisor to AI-native and fintech founders.
getpenfold.com · London
Mar 2026 – Present
UK pension platform. Workplace auto-enrolment and private pensions, mobile-first, 10,000+ businesses on the stack.
yousquared.ai · Brooklyn, NY
Nov 2024 – Present
Voice AI call handling SaaS. Self-serve B2C and B2C2B motion, product-led growth, iOS and web.
tidio.com
Dec 2024 – Feb 2025
AI customer service platform. Lyro AI agent, live chat, and help desk for 300,000+ businesses, ecommerce-heavy.
Deep expertise highlighted. Everything else in active rotation.
Daily infrastructure.
Account selection, intent, orchestration.
$100M+ deployed at 4x blended ROAS. LinkedIn deepest.
B2B-grade attribution.
Brief to ad set in days.
Marketo deep. HubSpot daily.
Engineer by training. I ship working things.
Where I get brought in.